Our Development Process

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Our development process is one that turns your creative ideas into awesome products. We take pride in each step of our process and want to be the partner that launches your next digital solution. We work with companies and enterprises of all shapes and sizes, across all industries. 
From education, real estate, healthcare and more - we have been able to design and develop solutions for many brands!

Stage 1 - Discovery

As soon as you contact us, we hit the ground running. During stage 1, or the discovery stage, we schedule an in-person meeting or call so that we can better understand your goals and objectives. During this first interaction, we listen to your pain points, talk through any barriers, and understand your vision so that our experts can create a robust solution customized for your business all within your target budget.

We understand that no company is the same, nor does it have the same business pains; each project is unique, and so are our solutions. We can assure you this stage is one of the most important - if we don’t thoroughly understand the problem, we cannot create an effective solution. When it comes to finding a solution and reaching your key performance goals, we don’t sleep until we do.

At the end of this stage we propose a digital solution to meet your goals.

Stage 2 - Definition

Once we have discovered your goals and objectives and agree upon a solution, the fun part begins - the strategy. We call it the Definition Stage!

Any project or campaign must begin with an established strategy in order to define what success means to you. At Premium Media Development, we begin each project with in-depth market research to better understand the primary users and their needs. This process helps to pave the way for developing a detailed strategy. Requirements are not just written down and built into a solution - the team identifies key metrics of success with the information to ensure the final product will hit those performance goals and ensure project success.

Once a strong foundation is established during the Definition Stage, information architectures are developed, personas are expanded, and user stories are aligned with the goals. This is the foundation of the design.

During the Definition Stage, we conduct activities such as:

Coordinate in-person ideation workshops with key stakeholders.

Define Overall Project Value Proposition

Define and prioritize business, stakeholder, project goals

Establish primary project constraints (budget, schedule, level of finish)

Gather feature requirements

Identify industry competitors

Identify target key personas

Identify development and deployment requirements + constraints

Perform market research - comparative applications/products

Conduct User Interviews

Refine the Key Persona Matrix defining user behaviors, needs, frustrations

Map out user journey for key personas

Define user stories across user journey

Identify key opportunities for feature set

Prioritize features

Review technical architecture, infrastructure & analytics

Stage 3 - Design

Once we have identified the target audience, conducted competitor analysis and gathered in-depth market research, there is no question that the framework of the project is in place. It’s time for “the look”. Not one design looks the same - our designs are customized to be solution-driven based upon our findings in stages 1 and 2.

Platinum Media Development utilizes a user-centric design approach which emphasizes t2he primary user experience as the foundation of the product. Every great design is built with a solid UX/UI where the user experience is at the core. The project will not only be aligned with established goals, but will allow users to readily navigate information and content they need through an intuitive interface. The designer leads the team from user flows and wireframes to style guides, high fidelity design mockups, and rapid prototypes with user satisfaction as the ultimate goal.

During the Design Stage, we conduct activities such as:

Performing a mood-board conceptualization exercise with project stakeholders

Creating a project style guide

Developing user experience wireframes for key page types

Producing high-fidelity design mockups based on approved wireframes and style guide

Building Clickable rapid prototyping

Performing A/B testing for user experience feedback and refinement

Holding weekly design check-ins with project team

Imagine Clickable Prototypes

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Stage 4 - Development

Platinum Media Development uses a proven agile development methodology and lean startup principles to reduce risk and deliver robust applications to our clients. During this stage, the development team holds daily meetings.

Daily meetings allow our project manager to talk to the entire team, keep abreast of the project status, and manage critical decisions on a daily basis throughout the development process. As opposed to the typical 30-day Sprint review used in Agile development, we perform a review every week.

During the Development Stage, we conduct activities such as:

Daily review and quality assurance of the product

Weekly Agile Sprints

Weekly review and sprint planning

Weekly deliverables and demos to the client


Stage 5 - Deployment

During this stage we finish the final stages of the project. If its a website at this point we would put the website live and send you all information needed. If its an app we handle submitting it and getting it approved for the app store for you at this point so you don't have to!

Product Iteration:

For each update to the product, the project team and the stakeholder's project owner(s) will:

Plan specified duration sprints

Develop and test features daily

Deploy new releases to production at the end of each sprint

Identify new tasks for the following sprint based on the collective evaluation